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Books
I always knew I'd write a book about copywriting one day. It only took me 23 years to amass enough knowledge, experience and confidence to try!
I've just finished my second and there's a third in the pipeline...
Write to Sell: the Ultimate Guide to Great Copywriting
This is my take on all the classic rules of copywriting but from a thoroughly practical viewpoint. Broader then pure mail order or direct mail copywriting guides, it shows you how to write powerful, persuasive copy from scratch.
There are lots of reviews on Amazon. Here's one from Drayton Bird, the godfather of direct marketing...
“If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long. Had I read it, it would have saved me years of trial and, for the most part, error.”
And here's a recent email I received from a reader...
"Dear Andy
Congratulations on your fantastic book Write to Sell, which I bought through Amazon recently. As a publications manager for business information, I am full of praise and recommendation for your book. It is one of the best writing guides that I have ever seen (and I have read many). Your advice on customer focus is eye-opening, even for those who have studied marketing and business.
It is amazing how many well-qualified people (even PhDs) bumble through their professional lives without ever really caring properly about their writing styles, with many not even mastering punctuation. Their results remain amateurish, no matter how much volume they write. People who care about excellence in writing are extremely valuable to companies, I feel - and rare.
Best wishes and thank you for the inspiration."
Gordon Low PhD
Industry Manager
West Lothian, UK
100 Great Copywriting Ideas: from Leading Companies Around the World
You know those books you can dip into without feeling you have to read the whole thing? This is one of those: on copywriting. It does what it says on the tin: 100 ideas for improving or inspiring your copy, from headline techniques to the ultimate profitable typeface.
The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites DUE JANUARY 2010
Do you have to write a brochure, a sales letter, an email or a landing page? By lunchtime? This book gives you the shortcuts you need to make your deadline. I cover 12 of the most common copywriting tasks in a consistent format, from what you must include to structure and using images. It's illustrated with examples from successful campaigns to show you how good copywriting looks in the flesh.